# Untold Logic

> Untold Logic is a Dubai AI consultancy and custom software studio. We audit how a business runs. We build the AI, automation and software it needs. Then we support it.

Untold Logic is based in Dubai, United Arab Emirates, and works with businesses in Dubai, Abu Dhabi, Sharjah, United Arab Emirates. Contact: hello@untoldlogic.com.

## Direct answers

- What is Untold Logic?: Untold Logic is a Dubai AI consultancy and custom software studio. We audit how a business runs. We build the AI, automation and software it needs. Then we support it.
- Where do you work?: On site across the UAE (Dubai, Abu Dhabi, Sharjah, United Arab Emirates). Remote when it fits.
- How do you price?: Free call. Then paid discovery from AED 7,500 for a focused business. We credit that fee against any build. Then fixed quotes per phase. Ongoing support is monthly after launch.
- What is an AI consultancy in Dubai?: See https://untoldlogic.com/insights/what-is-ai-consultancy-dubai
- How much does custom software cost in Dubai?: See https://untoldlogic.com/insights/custom-software-cost-dubai
- Build vs buy?: See https://untoldlogic.com/software/build-vs-buy and https://untoldlogic.com/insights/build-vs-buy-custom-software

## AI for business

- [AI & process audit](https://untoldlogic.com/ai/ai-audit): Map how work really moves, price the manual effort, and get a costed roadmap. We credit the fee against any build. From AED 7,500. 1 to 2 weeks.
- [Workflow automation](https://untoldlogic.com/ai/workflow-automation): Connect your CRM, inbox, ERP and spreadsheets so information moves without anyone retyping it. From AED 12,000. 2 to 6 weeks.
- [WhatsApp automation](https://untoldlogic.com/ai/whatsapp-automation): Capture, answer and log every WhatsApp enquiry, book appointments, and hand the right conversations to staff. From AED 9,500. 2 to 4 weeks.
- [AI agents & assistants](https://untoldlogic.com/ai/ai-agents): Assistants that answer from your own documents and agents that complete multi-step tasks, with guardrails and human checkpoints. From AED 25,000. 4 to 10 weeks.
- [AI strategy & team training](https://untoldlogic.com/ai/ai-strategy): A practical AI policy, the right tools for each role, and hands-on training built around your own work. From AED 4,500. Half a day to 4 weeks.

## Custom software

- [Custom software development](https://untoldlogic.com/software/custom-software): Web apps, mobile apps and internal tools designed around your process, with fixed phases, full ownership and ongoing support after launch. Fixed quote after discovery. 6 to 16 weeks for a first release.
- [Build vs buy software](https://untoldlogic.com/software/build-vs-buy): An honest build-versus-buy decision for expensive tools and awkward processes, then fixed-price delivery when custom software is the right answer. Fixed quote after discovery. 1 to 2 weeks for the decision, then phased builds.
- [AI product & MVP development](https://untoldlogic.com/software/ai-product-development): AI features and new AI products, built end to end with evaluation, guardrails and the full-stack software around them. Fixed quote after discovery. 6 to 12 weeks to a live MVP.
- [Your AI development team](https://untoldlogic.com/software/ai-development-team): A senior AI and full-stack team that starts in days, builds to a fixed scope, and hands over cleanly to your future hire. Fixed quote after discovery. Start within 1 to 2 weeks.
- [Systems integration & APIs](https://untoldlogic.com/software/integrations): Reliable integrations and APIs between your CRM, ERP, finance and line-of-business systems. Fixed quote after discovery. 2 to 8 weeks.
- [Support & maintenance](https://untoldlogic.com/software/support): Monitoring, fixes, security updates and improvements, with agreed response times and engineers who know your system. Fixed quote after discovery. Monthly, cancel with 30 days' notice.

## Industries

- [Schools & education](https://untoldlogic.com/industries/schools): We already build and run live school products that schools use every day. That experience transfers to UAE private schools: timetables, safeguarding boundaries, data protection and the reality of a busy school office.
- [Real estate](https://untoldlogic.com/industries/real-estate): Portal leads arrive at all hours, follow-up depends on the agent, and staff retype contract paperwork by hand. We automate the routine flow from first enquiry to signed contract, so agents can spend their time on viewings and negotiations.
- [Clinics & healthcare](https://untoldlogic.com/industries/clinics): Front desks spend their day on the phone, on WhatsApp and re-typing intake forms. We automate bookings, reminders, intake and admin with privacy built in, so your team can focus on patients.
- [Professional services](https://untoldlogic.com/industries/professional-services): Your value is expertise, but hours go on document review, research, onboarding and admin. We build assistants that answer from your own knowledge with citations, and automations that remove the routine work around each client.
- [Trading & logistics](https://untoldlogic.com/industries/trading-logistics): Staff re-key quotes, purchase orders, invoices and shipment updates between email, Excel and the ERP all day. We build pipelines that read the documents, update the systems and flag exceptions, including messy scans and mixed Arabic and English.

## Live products we build and run

- [Inclusion Loop](https://untoldlogic.com/work/inclusion-loop): A live product we build and run: SEMH provision software that schools use every day. Pupils check in without a password, staff log a session in under twenty seconds, and the SENCO keeps a proper record. Live at https://inclusionloop.com.
- [SchoolRota](https://untoldlogic.com/work/schoolrota): A live product we build and run: support-staff rota software for schools. Staff plan duty and lesson cover on a live board. The system publishes to staff and produces a PDF the same morning. Live at https://schoolrota.com.
- [AvdControl](https://untoldlogic.com/work/avdcontrol): A product we build and operate: a hosted console for Azure Virtual Desktop. Help desk and business teams manage sessions on the host pools they own, with scoped roles and a full audit trail. Live at https://avdcontrol.com.

## Insights

- [What is an AI consultancy in Dubai?](https://untoldlogic.com/insights/what-is-ai-consultancy-dubai): A plain definition of an AI consultancy in Dubai: what they do, what they should cost, and how to spot a real build team.
- [How much does custom software cost in Dubai?](https://untoldlogic.com/insights/custom-software-cost-dubai): Realistic AED ranges for custom software in Dubai: discovery, internal tools, portals, enterprise platforms, ongoing support, and what drives the price up or down.
- [Build vs buy: when custom software beats another licence](https://untoldlogic.com/insights/build-vs-buy-custom-software): When custom software beats another SaaS licence for UAE businesses: three-year cost, switching tools, hiring developers, and owning what you build.
- [How much does AI automation cost in Dubai?](https://untoldlogic.com/insights/ai-automation-cost-dubai): AED price ranges for AI audits, workflow automation, WhatsApp assistants, AI agents and custom software in Dubai, plus running costs most quotes leave out.
- [Hire an AI engineer or use an AI consultancy?](https://untoldlogic.com/insights/hire-ai-engineer-or-consultancy): Compare the cost, speed and risk of hiring a full-stack AI engineer in Dubai with using an external team. See when each option makes sense.
- [What should a UAE business automate first?](https://untoldlogic.com/insights/what-to-automate-first): A UAE SME guide to choosing a first automation: where time leaks, how to score ideas, and the quick wins that pay back fast.

## Free tools

- [Manual work cost calculator](https://untoldlogic.com/tools/manual-work-cost): Price repetitive work in AED per year, task by task, and see a rough payback against a typical automation.
- [WhatsApp API cost calculator](https://untoldlogic.com/tools/whatsapp-api-cost): Monthly WhatsApp Business API cost in AED for UAE recipients, from Meta’s per-message rate card.
- [WhatsApp link and QR generator](https://untoldlogic.com/tools/whatsapp-link): Create a wa.me link with a pre-filled message, a QR code and a copy-paste website button.

## Key pages

- [Pricing](https://untoldlogic.com/pricing): how we price, with the paid discovery as the fixed entry point.
- [AI consultant Dubai](https://untoldlogic.com/ai-consultant-dubai)
- [About](https://untoldlogic.com/about)
- [Contact](https://untoldlogic.com/contact)