Off-the-shelf software almost fits
So the team works around it with spreadsheets, exports, shadow tools and workarounds that only one person understands.
Custom software development
Custom software you own, built around how you actually work.
Internal tools, customer portals, web and mobile apps, and the awkward workflows SaaS never quite covers. We build them the way we build our own products: small releases, clear ownership, and ongoing support after launch. The system stays monitored, patched and improving. You keep the code, the accounts and the option to bring work in-house later.
At a glance
- Price
- Fixed quote after discovery
- We agree each build phase as a fixed scope and price after discovery. We quote ongoing support monthly once the system is live.
- Timeline
- 6 to 16 weeks for a first release
- Where
- On site across the UAE
Sound familiar?
The problems we usually walk into.
Licence bills keep climbing
Per-seat platforms, add-ons and implementation partners cost more each year, while the process still lives in someone's head.
Hiring a full team feels heavier than the problem
A senior hire takes months, one person cannot cover product, engineering and support, and the knowledge leaves when they do.
What you get
Clear deliverables, agreed up front.
Product discovery
Workshops, user journeys and a clickable prototype before a line of production code. We also say when a cheaper off-the-shelf tool is the better answer.
Modern, maintainable stack
TypeScript, React and Next.js, .NET or Node services, PostgreSQL, deployed on Azure, AWS or Fly.io.
Releases every fortnight
Working software you can use and test from early on, not a reveal at the end.
You own everything
Source code, infrastructure accounts and documentation in your name from day one. Hand over to your team whenever you want.
Ongoing support
After launch, most clients stay on a monthly support plan: monitoring, fixes, security updates and small improvements, with response times agreed in writing.
How it runs
6 to 16 weeks for a first release, start to finish.
Every engagement follows the same clear line: understand, build, prove, hand over.
- 01
Discovery
We define the problem, the users and the smallest release worth shipping.
- 02
Design
Journeys, prototype and architecture, agreed before the build starts.
- 03
Build
Fortnightly releases with demos, tests and a shared backlog.
- 04
Launch and support
Production rollout, then ongoing monthly support for monitoring, fixes and improvements.
FAQ
Common questions.
Enterprise · AzureEarly access
Enterprise Azure tooling that gives people access, not the keys to Azure.
A product we build and operate: a hosted console for Azure Virtual Desktop. Help desk and business teams manage sessions on the host pools they own, with scoped roles and a full audit trail.
How we built it avdcontrol.com
It depends entirely on scope: a single internal tool and an enterprise platform are different projects. We start with a paid discovery, then quote each phase at a fixed price, so you are never committed to the whole programme up front. We price ongoing support separately as a monthly plan once the system is live.
Sometimes. It usually wins when seat counts are high, the process is distinctive, or you pay partners to bend a platform that still does not fit. For a small team on a standard pipeline, a cheaper off-the-shelf tool is often the right move. We model both before you commit.
You get a senior team covering product, engineering and support for less than the in-house cost, without recruitment delay. Many clients keep us for the first releases, then hire and take ownership with full documentation.
You own the code either way. Most clients keep us on ongoing monthly support for monitoring, fixes, updates and small changes. Others hand over to their own team with full documentation. You can also do both: we stay for support while your hire ramps up.
You do. We set up repositories, cloud accounts and domains in your name, and work inside them.
Yes. We build cross-platform mobile apps for iOS and Android, usually alongside a web app and shared backend.
Yes. We start with a code and architecture review, fix what is risky, and then continue development or support.
Related
Often paired with.
Build vs buy software
An honest build-versus-buy decision for expensive tools and awkward processes, then fixed-price delivery when custom software is the right answer.
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AI product & MVP development
AI features and new AI products, built end to end with evaluation, guardrails and the full-stack software around them.
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Systems integration & APIs
Reliable integrations and APIs between your CRM, ERP, finance and line-of-business systems.
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Support & maintenance
Monitoring, fixes, security updates and improvements, with agreed response times and engineers who know your system.
Fixed quote after discoveryDetails
Free 30-minute call
Tell us what is slowing the business down.
Thirty minutes with the engineer who would build it. No salesperson. No slides. You get a straight answer on whether AI is the right fix.