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Untold Logic

AI consultancy · Custom software · Dubai

AI and custom software that wins back hours lost to manual work.

Dubai AI consultancy for UAE businesses: we audit how work runs, show where automation genuinely pays, then build the software you own and keep it running. Senior engineers, fixed prices, and support that does not disappear.

Book a free 30-minute callSee what we have built

Based in Dubai. Working on site across the UAE.

Live workflow1,284 runs this month
enquiry-to-quote.flowCompleted
  1. WhatsApp enquiry receivedVilla maintenance quote · Arabic Done
  2. Intent and details extractedService, location, budget, urgency Done
  3. CRM record createdContact matched, deal opened Done
  4. Quote drafted from price listAED 4,850 · 3 line items Done
  5. Sent to Sara for approvalOne tap to approve or edit Done
  6. Quote sent, follow-up bookedReminder set for 48 hours Done
Time saved this run≈ 22 min
  • Process audits
  • Workflow automation
  • WhatsApp automation
  • AI agents
  • Custom web apps
  • Mobile apps
  • Systems integration
  • Support & maintenance

10+ years

Building software for businesses and public bodies

30 days

Typical time to a first automation going live

AED 7,500

Audit price, credited against your build

1 team

From audit to build to long-term support

Two ways we help

Bring AI into the business, or build the software it runs on.

Most clients start on one side and end up using both. An audit finds the problem, a build fixes it, and support keeps it fixed.

Proof, not promises

Ten years of client software. Plus live products we still run.

Portals, operations platforms, mobile apps, enterprise systems and AI for organisations from start-ups to the public sector. Most client work is under NDA. The products below are ours, in production, and they set the standard we bring to UAE builds.

See our work
Operations platformProfessional services

Internal tools that replaced the spreadsheets running the business.

Case, job and resource management shaped around how the team actually works, with roles, approvals and reporting in one place.

Web app · Workflow · Reporting

Under NDA
Customer portalReal estate

Self-service portals for customers and partners.

Secure portals for documents, requests, payments and status updates, connected to the systems staff already use.

Portal · Payments · Integrations

Under NDA
Enterprise systemsPublic sector

Microsoft 365 and Azure solutions for large organisations.

Line-of-business apps, identity and access, and automation across Microsoft 365 and Azure. We deliver all work to strict security standards.

Azure · Entra ID · Microsoft 365

Under NDA
Mobile appsRetail

Mobile apps for customers and staff in the field.

iOS and Android apps with offline support, notifications and a back office to manage them.

iOS · Android · Back office

Under NDA
E-commerce & bookingRetail

Online stores, bookings and payments that hold up at peak.

Custom checkout, booking and payment flows, integrated with stock, accounting and fulfilment.

E-commerce · Booking · Payments

Under NDA
AI featuresTech & SaaS

AI added to existing products and processes.

Assistants grounded in company data, with document processing, automation, evaluation and human checkpoints included.

LLMs · Automation · Evaluation

Under NDA

Most of our client work is confidential, and it stays that way.

Sectors we have delivered for: Tech & SaaS, Professional services, Public sector, Retail, Real estate, Education. We never discuss one client’s work with another, and we will treat yours the same way.

Talk about your project

Live products we build and run

These are not pitch decks. They are systems we operate every day. That is where our standards for reliability, security and ongoing support come from.

How we work

One clear line from audit to support.

The standard route into the AI era, without the hype. Every step has a fixed price and a clear output, and you can stop after any of them.

Start with an audit
  1. 01

    Audit

    We map how work actually moves through the business and put an AED figure on the manual effort.

    1 to 2 weeks · from AED 7,500

  2. 02

    Evaluate

    Every idea scored for value, effort and risk, tested against your real tools and data.

  3. 03

    Decide

    AI, plain automation, custom software, a process change, or leave it alone. You get a costed roadmap and a straight recommendation.

  4. 04

    Build

    Fixed-scope delivery with demos as we go. Automations in weeks, software in fortnightly releases.

    Fixed price, agreed up front

  5. 05

    Run & support

    Monitoring, fixes, updates and improvements, with response times written down. We stay.

Why teams choose us

More dynamic than an internal team. More accountable than an agency.

We are a small senior team by design. That means fewer handovers, faster decisions and engineers who care what happens after launch.

01 · The engineer is in the room

You talk to the person who builds it.

No account managers and no offshore handover. The senior engineer who scopes your project is the one who writes the code and answers the phone when it matters.

  • Scoping call
  • Architecture
  • Build
  • Support
02 · Honest about AI

We will tell you when AI is the wrong tool.

Some problems need a model. Many need a shared inbox rule, a cleaner spreadsheet or two systems talking to each other. You pay for the fix that works, not the one that sounds impressive.

  • AI
  • Automation
  • Process change
  • Leave it
03 · You own everything

Your code, your accounts, your data.

Repositories, cloud accounts, automation workspaces and documentation are set up in your name from day one. No lock-in and no hostage situations.

  • Source code
  • Cloud tenant
  • Docs
  • Credentials
04 · Support that stays

We run software for a living, so we stay after launch.

We build and run our own live products, used every day and supported by us. We bring the same monitoring, response times and care to the systems we build for UAE clients.

  • Monitoring
  • Fixes
  • Updates
  • Improvements

Time-back calculator

What is repetitive work costing you?

Move the sliders for a rough figure. If the numbers do not justify automation, we will tell you that too.

4
6 hrs
AED 110

Assumes 46 working weeks and that 70% of that work can be automated or assisted. An audit replaces these assumptions with your real numbers.

Work it out task by task

Time back each year

773 hrs

about 97 working days

Worth roughly

AED 85,000

per year in staff time

Check these numbers with us

Popular services

Where most businesses start.

How we price

AI & process audit

Map how work really moves, price the manual effort, and get a costed roadmap. We credit the fee against any build.

From AED 7,500Details

Workflow automation

Connect your CRM, inbox, ERP and spreadsheets so information moves without anyone retyping it.

From AED 12,000Details

WhatsApp automation

Capture, answer and log every WhatsApp enquiry, book appointments, and hand the right conversations to staff.

From AED 9,500Details

AI agents & assistants

Assistants that answer from your own documents and agents that complete multi-step tasks, with guardrails and human checkpoints.

From AED 25,000Details

Custom software development

Web apps, mobile apps and internal tools designed around your process, with fixed phases, full ownership and ongoing support after launch.

Fixed quote after discoveryDetails

Your AI development team

A senior AI and full-stack team that starts in days, builds to a fixed scope, and hands over cleanly to your future hire.

Fixed quote after discoveryDetails

Industries

Built for the way your sector works.

Schools & educationExplore Real estateExplore Clinics & healthcareExplore Professional servicesExplore Trading & logisticsExplore

Questions

Straight answers.

DefinitionsWhat is an AI consultancy in Dubai?PricingHow much does custom software cost in Dubai?StrategyBuild vs buy: when custom software beats another licencePricingHow much does AI automation cost in Dubai?HiringHire an AI engineer or use an AI consultancy?StrategyWhat should a UAE business automate first?

We look at how work moves through your business, find where time and money are being lost, and fix it. Sometimes that is AI, such as reading documents or answering enquiries. Often it is plain automation or a process change. We then build it and support it.

Most agencies stop at no-code automations. We are software engineers with over ten years of client delivery, and we run our own live products, so we can go further: custom software you own, integrations, AI agents and the support that keeps them working.

When the process is distinctive, seat licences are the wrong shape, or off-the-shelf tools still need spreadsheets beside them. If a cheaper SaaS fits, we will say so. Otherwise we build in fixed phases and you own the code.

We focus on the UAE. We are based in Dubai and work on site across the Emirates. For the right engagement we can also work remotely.

With a free call, then a paid discovery from AED 7,500 for a focused business, credited against any build. Every build after that gets a fixed price for each phase, scaled to your organisation and agreed before work starts.

If two or more people pass work between them, there is usually time to win back. Small teams often see the biggest proportional gains because the owner is the bottleneck.

Free 30-minute call

Tell us what is slowing the business down.

Thirty minutes with the engineer who would build it. No salesperson. No slides. You get a straight answer on whether AI is the right fix.

Book a free callhello@untoldlogic.com